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Kick Cancer returns to Schwan’s USA CUP for the fourth year

06/29/2016, 5:15pm CDT
By Barclay Kruse, Chief Communications Officer

This year’s event will be sponsored by Sport Ngin

Schwan’s USA CUP will be Kicking Cancer again.

The cancer fundraising and awareness building event has become an annual fixture at the tournament, held this year for the fourth time. This year’s Schwan’s USA CUP will attract over 1,100 teams to the National Sports Center in Blaine, July 15-23. The tournament is the largest soccer tournament in the Western Hemisphere.

Kick Cancer at Schwan’s USA CUP will be held Wednesday, July 20, and will be sponsored by Sport Ngin for the first time.

Four cancer organizations are participating in Kick Cancer this year – the Colon Cancer Coalition, Children's Cancer Research Fund, Leukemia & Lymphoma Society’s Pennies for Patients and the Minnesota Breast Cancer Coalition.

Cancer organizations participate in Kick Cancer to raise funds, but more importantly, to raise awareness and build loyalty among a young audience.

Schwan’s USA Cup will donate $1 for each goal scored and each shutout recorded that day. Teams will also raise money themselves. The team donating the most money will receive VIP treatment at one of their games on the days following Kick Cancer day.

One of four cancer-fighting organizations involved in Kick Cancer, the Children’s Cancer Research Fund (CCRF) is committed to supporting the highest level of research to find a cure for children with cancer.

CCRF is based in Minneapolis and has made a home at Schwan’s USA CUP for the past four years, getting youth soccer players involved in the fight against childhood cancer.

“Events like Kick Cancer help to show the public that we are working to cure childhood cancer, and that their donations are going directly to research that could make a difference for the future,” said Mindy Dykes, the Community Outreach Coordinator of the Children’s Cancer Research Fund.

At the event, CCRF doesn’t stop at raising money for cancer research.  Representatives from the organization make a point to teach others about childhood cancer, and raise awareness about its prevalence in the community.

“I remember our first year in attendance, and how blown away I was with the respect and attention the kids brought to all of the stations at Kick Cancer,” Dykes said. “They were genuinely interested in learning about childhood cancer, and you could tell they left with knowledge they could share with their peers.”

CCRF emphasizes the importance of telling childhood cancer survivor’s inspirational stories as a way to give hope to families with a child facing a serious illness.

Danielle Seraphine, event coordinator for Kick Cancer sees this special impact first hand when onsite at the event.

“Witnessing the participants, coaches, fans, volunteers, referees, and staff come together for some really great organizations and causes is a humbling experience and I am proud to be part of an event that makes giving back a priority,” she said.

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