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Schwan’s USA CUP will become the first international youth soccer tournament in the U.S. to add the Handshake for Peace

05/15/2014, 1:00pm CDT
By Barclay Kruse, NSC Chief Communications Officer

BLAINE, Minn. (May 15, 2014) – Schwan’s USA CUP, the largest youth soccer tournament in the Western Hemisphere, announced it will join with the Fédération Internationale de Football Association (FIFA), the Norwegian Football Association and the Nobel Peace Center to add the Handshake for Peace at this year’s USA CUP, July 11-19 at the National Sports Center in Blaine, Minn.

Schwan’s USA CUP will become the first international youth tournament in the U.S. to embrace the Handshake for Peace.

The Handshake for Peace was first introduced by the Norwegian Football Association in the Norwegian Premier League in 2012. FIFA adopted the idea of doing this symbolic act and will conduct the Handshake for Peace in this year’s World Cup in Brazil.

“Handshake for Peace is a small act but is a strong symbol and signal to the world,” said FIFA President Sepp Blatter. “We encourage all our members all over the world to implement this symbolic act in their tournaments and qualifying games. This symbol will show that even contests for the highest of rewards on the field of play can be ended in a peaceful and respectful manner.”

At this summer’s Schwan’s USA CUP, all players at the Opening Ceremony on July 15 will receive a Handshake for Peace wristband, and the Handshake for Peace will be introduced by Thor-Erik Stenberg, who is the official delegate to the tournament from the Norwegian Football Association. Stenberg will ask all players and members of the audience to stand and engage in a Handshake for Peace. Team captains will also exchange a Handshake for Peace after the final whistle of all Schwan’s USA CUP games.

In addition to Stenberg, the Norwegian Football Association is sending Jan Aage Fjortoft, a member of Norway’s 1994 World Cup team, as an official delegate.

“As one of the largest international youth soccer tournaments in the world, Schwan’s USA CUP is embracing the Handshake for Peace and enthusiastically promoting it to all our players and coaches,” said Kara Radeke, USA CUP Director.” It will be especially meaningful and powerful for the youth players at USA CUP to share the same gesture of peace with the World Cup players in Brazil.”

“The Football Association of Norway wishes USA CUP all the best in their great effort of building a strong platform of fair play, respectful behavior, friendship and peace in the 30th anniversary of USA CUP this year,” said Kjetil Siem, the General Secretary of the Norwegian Football Association.

As part of its global initiative, FIFA is contributing EUR 800,000 to the Nobel Peace Center’s budget to support its activities, including the joint initiative between the Nobel Peace Center and the Norwegian Football Association on the Handshake for Peace project.

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